Some readers have been following my efforts since 2001 when I first proposed a way to take the environmental protection game to a whole new level, beyond charities and government.  The essence of this strategy involves transforming the financial sector in way that is similar to how Whole Foods Markets made it impossible for the big food chains to ignore the importance of organic food.

Why is it crucial to transform the financial sector? After lobbying Congress for the environment from 1990 to 2000, I concluded that financial sector decisions are even more important than political ones in shaping how people treat our ecosystems.  After all, even if destruction is “legal”, most of it won’t happen without business financing. And, even if the harm is “illegal”, the finance sector provides the money businesses use to either fight government  regulations in court or lobby to “legalize”  harmful activities.

I believe we environmentalists have an urgent need to come together and take true leadership roles in the finance sector if we want to accomplish long lasting eco-solutions. This means adding a whole new set of options beyond today’s “socially responsible” investment funds which totally exclude early-stage investing – the very lifeline between where we are now and the true ecologically-sustainable economy of the future.

Today, I’m kicking off a 10-day campaign to gain 100 new founding members for the EcoSector Industry Association. Several people have already become  paying members. These early members helped crash-test EcoSector’s unique recurring micro-gift system.  Now the technology is functioning beautifully, and it’s time to go to the next level!

Based on the membership gifts so far, 100 new members will make EcoSector nearly self-sustaining, and enable us to carry out vital strategies to reach a national audience with this message.

Each day for the next ten days, I’m going to give one good reason for you and your friends to join the EcoSector Industry Association for $1 or whatever amount you like. I’ll note one major systemic problem a day, and describe how EcoSector solves it. At the end of ten days, I’ll let everyone know the results.

This entry was posted on Thursday, June 11th, 2009 at 2:43 pm and is filed under 10 Reasons. You can follow any comments to this entry through the RSS 2.0 feed. You can leave a comment, or trackback from your own site.